BMW Financial Services is Targeting a New Demographic: College Graduates and Young Professionals

BMW Financial has extended the purchase power of their BMW and MINI lines to young professionals & college graduates.  This also includes BMW motorcycles and certified pre-owned BMWs.  Based on their FICO scores, these customers will be offered the best possible rates and will qualify for a waiver on the security deposit of the vehicle.  This program allows both leases and loans. 

“As a captive finance company, we have the capacity to be more flexible than other institutions,” said Steve Swecker, general manager of sales operations. “We developed the College Graduate program to target one of the most essential customer bases, that of the entry-level buyer. The program provides young professionals the accessibility to our brands based on their ability to pay, rather than a capped allowance.” Swecker maintains that this program opens the world of BMW and MINI to those rewarding themselves upon graduation. “Completing college is an exciting point in life, and graduates want to reward themselves for the accomplishment. Our College Graduate program helps make this reward attainable.” 


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